…according to a study by CB Insights

It’s vital to get your positioning right to help your business thrive and grow.

It gets even more important to do so as a purpose driven company. Not only is your purpose much needed for the world and a strong differentiator, highlighting it effectively can be key to your success accroding to these stats:

• 77% of customers have stronger emotional bonds to purpose driven brands
  • They are able to align with a cause that’s much bigger than a product or service. In fact, they are also willing to defend that organization if someone speaks badly of it.
  • Purpose helps companies grow the bottom-line and expand their consumer base. 78% of consumers believe it is no longer acceptable for companies to just make money, they expect companies to positively impact society as well.
  • Source: https://www.porternovelli.com/intelligence/2018/05/30/americans-more-loyal-and-willing-to-defend-purpose-driven-brands-according-to-new-research-by-cone/
• Emotionally Connected Customers Have a 306% Higher Lifetime Value
  • The more a customer feels connected with a brand emotionally, the more they spend. Some going for twice as much as the average customer.
  • Their lifetime value is higher at 306%, they tend to stick with the brand for an average of 5.1 years and will recommend the brand at a higher rate at 71%.
  • Source: https://inspirefire.com/wp-content/uploads/2019/08/3.3_Motista_Leveraging-Emotional-Connection-for-Retailers.pdf
• Impact businesses experience a 20% uptick in their business valuation
  • A strong ESG strategy results in an uptick of 10% to 20% in business valuation, and also attracts more interest from investors. You are also able to convey the largness and potential impact of your business effectively.
  • Source: https://www.linkedin.com/pulse/why-purpose-driven-companies-more-successful-everfiuk/

Why is it so important for Horenso to focus on ethical and authentic marketing?

Unsustainable, inauthentic, growth-at-all costs performance marketing has no place in the world we’re striving to create. Consumers deserve educational, unoppressive marketing so they can make informed choices.

86% of Consumers State That Authenticity Is Important to Them.

Source: https://www.nosto.com/blog/consumer-content-report-influence-in-the-digital-age/

<aside> 💡 The best way to get the most out of your marketing spend? Lay good foundations for it by:

• Trageting the right customers
• Communicating to them effectively
• Creating a genuine connection with them.
• Being able to provide the right context for your business </aside>

We’ll help you turn your startup into a confident, disruptive movement that customers and investors will love.

Book a free strategy call : **https://cal.com/horenso/free**

Visit https://horenso.co/ to learn more about us